To me, the choice between an AMD and Intel based system has always been a hard one. Generally, in the past, AMD based systems have been primarily geared towards the gamer, while Intel based systems have been geared towards the multi-tasker and business computers. Years ago AMD made Intel pin-compatible CPUs so you could use either the AMD or Intel CPU on the same system.
A few years ago, AMD went a different way with their chipsets than Intel did. They introduced the Socket A platform for their Athlon CPUs. Since then, the two camps required totally different motherboards as AMD went from the Socket A to Socket 754 to Socket 940 and 939 for their CPUs and Intel went from the Slot-1 platform to the Socket 423, 478 and now the LGA-775 platform for their CPUs.
ECS is a Taiwanese company founded in 1987. One of their trademarks over the years has been a transitional product. When PCI Express replaced AGP last year, ECS made motherboards with something called AGP Express as well as the new standard PCI Express X16. The AGP Express slot emulated AGP functionality. Today ECS is announcing a new platform combining the capability to use either an Intel CPU or an AMD CPU on the same board, the PF88.