ATI launched this card for a MSRP of $109 with a $10 rebate making it a sub $100 card. At this price point, ATI has a winner as performance is close in most cases to the bigger brother the HD 4850 and GeForce GTS 250. DirectX 10.1 features have begun showing up in games like Tom Clancy's HAWX game, a flight combat game set in the near future. NVIDIA will have a hard time competing in this category as the HD 4770 is smaller than their chips and therefore more chips can be manufactured on the same wafer and decreasing costs. This level of one-upmanship between the two companies is great for the consumer, especially in these trying economic times. ATI seems to have a winner. Gigabyte's card is great example of a video card with a good hardware bundle, good performance and a reasonable price online of $109.99. This card will likely replace the HD 4830 in ATI's video card lineup and with increased clock speeds and higher memory bandwidth due to the GDDR5 memory this is a good replacement. The end of the year should see improved video cards with support for DirectX 11, but as to how performance and pricing of those cards will turn out nobody but NVIDIA and ATI knows. For now, the HD 4770 from Gigabyte is the best in its class at performance, features and pricing.