ATI Radeon HD 4350 versus EVGA GeForce 9400GT :: Introduction

10-10-2008 · Category: Hardware - Video Cards

By Ben Sun

The battle for the video card dollar has never been closer between NVIDIA and ATI. Every card in ATIís lineup has a similarly performing and priced card in NVIDIAís lineup. NVIDIA, in fact, has redrawn their price/performance ratio in response to ATIís launches of the HD 4870 X2, 4870, 4670, 4550 and the recent launch of the ATI HD 4350. One problem with the multiple launches and multiple price drops is the dilution of the video card market where many cards are competing against other cards that were never meant to compete with. This is great for the consumer, with the financial crisis impacting everyone including banks and mortgage companies but bad for the companies who designed their marketing around certain profit margins.

The vast majority of video card purchases are made at the under $100 range in price. This market is marked by competition not only from the two graphics card companyís offerings but also from the integrated graphics available on the market from Intel and AMD solutions as the integrated graphics come with the motherboard and when looking at price/performance one has to ask is it worth spending the sub $30 on a discrete video card or is it better to have integrated graphics as part of the cost of a new system and buy a more expensive discrete card later. On the Intel side of things, a discrete graphics card makes sense as the Intel integrated graphics available to most everyone is a joke. On the AMD side of things where the HD 3300 and NVIDIA GeForce 8300 are solutions the choice is harder.

ATI launched the Radeon HD 4870 and 4850 cards a few short months ago. The 4870 card and the GeForce GTX260 cards have been battling for the under $300 price range, while the 4850 battles with the GeForce 9800GTX for the under $200 price range. ATI has recently announced the HD 4670 and 4550 cards for the under $100 price point. That theoretically leaves a $40 price point open for cards and ATI has recently launched the HD 4350 to fit that price point. NVIDIA has countered by reducing their 9400GT cards to that price point meaning that it should be an interesting battle of sub $40 cards. ATI and EVGA have sent respective cards on the HD 4350 and the 9400GT for review and that is the battle royal today.