Considering the flurry of Gigabyte's products on the market in recent months from cases to routers, we'd get the impression that their motherboard business is such as success that they can afford to take risks and expand, smashing into other sectors of the market with torrential force. With the rampant product lines of today, the reality that the only thing Gigabyte in your system is the motherboard, being replaced with the thought "so, what isn't Gigabyte in there".
Somehow, I don't find this all too surprising considering the fact that Gigabyte has always been about innovation. For what it's worth, moves such as this would be disastrous with inferior products, but considering the quality and dedication put into the scads of products lately, we just don't see it happening. On our testing bench today, we've got Gigabyte's second foray into the heatsink market, the 3D Cooler. Providing support for the four modern sockets and the potential to cool everything around it with a variable speed fan, what's not to love?