Intel Scores with Whitebook Ultrabooks

Mar 22, 2013 1:58pm

Whether you regard the Ultrabook as a revolution in portability or a thin, overpriced laptop, the recent mobile computing platform specifications from Intel Corp. are gaining favor among custom builders in the whitebox market interested in putting their own labels on the units. In fact, according to an internal survey of the Santa Clara, Calif.-based chipmaker’s OEM partners, more than half plan to offer branded or customized ultrabooks.

Ultrabooks have some unique challenges in the...