Follow the Money: 5 Sources of New Revenue

WARNING: What are you about to read may encourage risky business behavior.

The concept of diversifying into different markets and product categories is very compelling for integration firms, the carrot being the potential for new revenue that isn’t currently available to them. But there are risks. When companies get all gung-ho about something new, they occasionally chase it without taking the time to properly prepare for the shift in focus.

Staying focused — while perhaps...